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How Her Campus Media Increased Subscribers by 72%

Compelling content—and Mailchimp’s Drupal integration—helps the media company stay relevant to their community.

How to Create Social Media Content with a Content Plan

Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.

Organic vs Paid Social Media: Pros and Cons for Your Business

Learn about the differences between organic and paid social media campaigns and the pros and cons of each.

Making Mailchimp for Apple Watch

Last month, when Apple unveiled their new watch to the world, my Mailchimp mobile teammates and I immediately knew we wanted to help.

Fake News on Social Media

Being able to identify fake news on your social media feed is crucial to being a responsible and informed internet denizen.

Billboard Artist Spotlight: Brian White Quilts His Way to New Heights

“We’re a clandestine bunch. You never know who’s going to show up at the quilting guild.”

CRM Trends Every Business Should Watch

From AI to chatbots, these are the CRM trends to keep an eye on. Customers are the crux of every business, so keeping them satisfied is important.

How to Optimize Your Social Media Calendar

If you’re not using a social media calendar template to schedule your posts, there are several reasons to start.

How to Market on Social Media Effectively

Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

Create a Marketing Plan For Social Media in 8 Steps

Crafting a social media marketing strategy is an essential part of a successful business in this day and age. Build a strong social media marketing plan by following these steps.

12 Tips to Build a Social Media Following That’s More Than Just Numbers

Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.