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About Subscriber Engagement

Subscriber engagement is a key part of email marketing. Learn how to increase positive engagement and decrease negative engagement.

About Non-Subscribed Contacts

A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.

About Inactive and Stale Addresses

Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.

About Geolocation

Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.

Use Unsubscribe Actions

Use unsubscribe actions in your marketing automation flow to unsubscribe a contact from your audience when they reach that point in their flow.

Use Survey Actions

Use send email with a survey actions in a marketing automation flow to learn a bit about your audience.

Add a Table of Contents to Your Email or Landing Page

Learn how to add a table of contents to your email or landing page to keep your marketing clear, organized, and easy to navigate. This helps your subscribed contacts find the information that interests them and stay engaged with your content.

All the Marketing Dashboard Metrics

View the metrics that matter most to you on your marketing dashboard to see how your subscribed contacts interact with your emails and text messages.

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