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What Makes a Good Permission Reminder?

A "permission reminder" is a little blurb in your email marketing campaigns (usually in the footer) that helps your recipients remember how you got their email address.

What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.