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How to Run an A/B Test

Never underestimate the power of A/B testing. Understand what a split test is and how to conduct one with this comprehensive guide.

What Is a Business Plan?

A business plan is key to running your small business. See what to include in a plan, who it can help, & when to make or update one.

Build a Scalable Business Model: Strategies and Best Practices

Discover effective strategies and best practices for building a scalable business model. Learn how to grow your business sustainably with our expert insights.

How to Improve Your Lead Scoring System

Upgrade your lead scoring models with this quick guide and get a better understanding of exactly how lead scoring works.

How to Promote a Fundraiser

Learn how to make your fundraising event stand out and ensure success with our effective tips.

Give Your Emails Life Outside the Inbox

Mailchimp makes it easy to create posts for Facebook, Instagram, and Twitter right from the email builder.

What is WhatsApp Business? WhatsApp Business vs. WhatsApp

Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your small business.

What Is Curated Content? Tips & Examples

Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.

30 Social Media Post Ideas to Upgrade Your Brand’s Socials

Are you looking for social media content ideas to liven up your social media channels? Check out these 30 content ideas to boost engagement.

How to Sell Stock Photos Online

Have a knack for photography but don’t know how to turn it into a business? Check out this guide to learn how to sell photos online.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Why Value Chains Are Important For Your Business

A value chain outlines all of your business activities. Check out our guide to the different parts of the chain and why each is important for your business.