What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
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What is Backlinking and Why is it Important for SEO
Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
How To Use Storyboards for Your Business
Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.
What is a Mailchimp Partner?
Our partners are certified marketing aces. Learn who they are and how they can help your business grow.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.
The 7 Website Traffic Sources You Need to Track
Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.
Web Push Notifications for Brands: Beginner Guide
Learn how to leverage web push notifications for your business and understand the benefits of implementing this marketing feature into your business notification strategy.
Weasel Words to Avoid in Sales
Weasel words decrease your customers’ trust in your brand. Replace them with clear, direct language to achieve marketing success.
How To Create a Visual Brand Identity
A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.
Is Vertical Growth the Right Strategy for Your Business?
Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.