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Add the Forward to a Friend Link

The Forward to a Friend link lets subscribed contacts easily share your campaign. Learn how to add this link using the *|FORWARD|* merge tag.

Accessibility in Email Marketing

Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.

Use Open Tracking in Emails

Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.

About Multivariate Tests

Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.

About Bot Activity and Bot Filtering

Bot activity, such as Apple's Mail Privacy Protection (MPP), impacts your open and click engagement metrics. Learn about how bot activity affects your campaign metrics, and how to filter this data out of your campaign reports.

About Abuse Complaints

Abuse complaints occur when someone reports your email campaign as spam. Learn how Mailchimp handles abuse complaints and how to avoid them.

Troubleshooting Merge Tags

Learn how to test merge tags in your campaigns and forms. Get tips for fixing merge tag formatting and other common issues.

International Characters in Mailchimp

Mailchimp supports UTF-8, ASCII, and extended ASCII encoding in campaigns and audiences. Learn more about how Mailchimp supports international characters.

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