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Beta Testing 101: A Guide for Businesses to Validate and Improve Products

Discover what beta testing is and how it can help businesses validate and improve their products before they reach consumers.

API Keys 101: An Introduction

New to API keys? Get started with this guide to API keys. Learn what they are, how they work, and why they're important for modern apps.

Digital Asset Management 101: Understand The Basics

Learn the fundamentals of Digital Asset Management and discover the best practices for organizing, storing, and sharing digital assets effectively.

Mobile Website Design 101: Everything Your Mobile Site Needs

Everyone is on their phone nowadays—and that’s why you need a mobile website. Find out how to optimize your site for all mobile devices.

Google Tag Manager 101: How GTM Helps Businesses

Google Tag Manager allows you to deploy tags to perform certain functions like tracking page views and button clicks. Learn how to use GTM in this guide.

Cleaning Email Lists 101: Refreshing Address Lists

Learn how to scrub your email list. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates.

Mailchimp’s Forward Project Invests $750,000 in Atlanta Social Entrepreneurs

We’re investing in the unrestricted growth of 15 Atlanta-based for-profit and not-for-profit organizations over the next three years.

Confused by marketing acronyms? You’re not alone

Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.

Instagram Advertising Strategy Guide

Instagram ads offer a unique opportunity to reach your audience, showcase products, and build relationships in a creative, visual way.

Marketing Lingo Crash Course

Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life

The Experience Economy: Where Memories Drive Sales

Want to outsell your competitors? Learn how the experience economy helps you turn key interactions into sales.

What Are Hashtags and How Do I Use Them?

A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.