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What Is Conversion Rate Optimization?

Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Website Proposal

Learn how to craft an effective website proposal. From cover pages to pricing, this comprehensive guide can help you strategize your proposal efforts.

The Story Behind Our New Website Builder

Our CEO and Co-Founder Ben Chestnut talks about the future of websites in Mailchimp.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

A Business Owner's Guide to Understanding Statistical Significance

Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Scheduling an Email: A Simple Way to Stay Ahead

Are you fed up with sending emails at odd hours? Start scheduling them. Learn how scheduling an email helps businesses stay connected without burning out.

How To Do A Giveaway For Your Business

A social media contest is a great way to boost engagement and conversions. Learn how to run a giveaway and what to do when it's over.

Turn prospects into loyal clients with your next product demo video.

Turn prospects into loyal clients with your next product demo video.

How No Fuss Business Got Back to What They Love

This small-business accounting firm hired a Mailchimp partner to transform their website and balance sheet.

Online Ads: How They Can Help your Business

There’s no better place to advertise than on the internet. Learn about the different types of online ads, why they’re good for business, and how to make them.