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How to Develop a Strong Digital Brand for Your Business

An expert shares 7 things to focus on to create an engaging website and digital presence.

Build Customer Journeys to Help Drive Conversions

Learn how pre-built marketing automations can help you engage existing customers and welcome new ones.

BTL Marketing: Get Excellent Results With a Modest Budget

Want to achieve big marketing results with limited funds? Explore cost-effective BTL marketing tactics to build customer connections and drive real sales.

Browse Abandonment Emails: The E-commerce Game Changer

Master the art of browse abandonment emails and stop leaving money on the table. Learn valuable timing, messaging, and automation tips that drive real results.

Turn Your Broadcast Email Into a Customer Magnet

Ready to elevate your broadcast email marketing campaigns? Learn how to turn every send into an opportunity to attract and retain new customers.

Brand Sentiment: The Invisible Force Behind Customer Decisions

Want to know what your customers really think about your brand? Learn to measure brand sentiment accurately and use the data to boost your marketing efforts.

The Brand Persona: How To Make Your Business Click with Customers

A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.

How To Build a Brand Identity and Why It’s Important

Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.

How to Build a Successful Brand Community

Learn what a brand community is, what the benefits are for your business, and how to build your own brand community.

Managing Your Brand Assets: Best Practices for Effective Branding

Discover the importance of key brand assets and best practices in identifying, managing, and leveraging them to establish a cohesive brand identity.

Effective Bottom-Up Budgeting Strategies

Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.

7 Black Friday SMS Campaigns to Take On the Holidays

Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.