About Preview Text
Preview text is the part of your email that appears next to the subject line in recipients’ inboxes. Learn how to add or generate preview text in Mailchimp.
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About Predicted Analytics and Demographics
Get gender and age ranges for your subscribers with Mailchimp's predicted demographics. Learn how this data can make your marketing more effective.
About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
About Popup Form Reports
Learn more about popup form reports.
About Personalized Onboarding with Mailchimp
Learn about your onboarding options after you join Mailchimp.
Use Open Tracking in Emails
Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.
About Open and Click Rates
Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.
About Omnivore
Learn about Mailchimp's automated system for maintaining audience health.
About the Nonprofit Discount
Learn about Mailchimp's nonprofit discount and how to submit a discount request.
About Non-Subscribed Contacts
A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.
About Multivariate Tests
Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.
About the Marketing Calendar
Use Mailchimp's marketing calendar to view a monthly schedule of completed and upcoming campaigns.
