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About Open and Click Rates

Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.

About Omnivore

Learn about Mailchimp's automated system for maintaining audience health.

About Non-Subscribed Contacts

A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.

About Multivariate Tests

Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.

About Mailchimp Pricing Plans

Whether you're starting out or already have a large number of contacts, we have a pricing option for you. Learn about Mailchimp's pricing plans, features, and add-ons.

About Mailchimp for iOS

Manage your account from your iPhone or iPad with Mailchimp's mobile app. Learn how to get started.

About Mailchimp for Android

Manage your account from your Android device. Learn how to sync Mailchimp's mobile app with your account and get started.

About Mailchimp Email Delivery Rates

Three factors are largely responsible for deliverability rates: the sending server's reputation, the content you're sending, and who you're sending it to.


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