Build Customer Journeys to Help Drive Conversions
Learn how pre-built marketing automations can help you engage existing customers and welcome new ones.
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BTL Marketing: Get Excellent Results With a Modest Budget
Want to achieve big marketing results with limited funds? Explore cost-effective BTL marketing tactics to build customer connections and drive real sales.
Browse Abandonment Emails: The E-commerce Game Changer
Master the art of browse abandonment emails and stop leaving money on the table. Learn valuable timing, messaging, and automation tips that drive real results.
Turn Your Broadcast Email Into a Customer Magnet
Ready to elevate your broadcast email marketing campaigns? Learn how to turn every send into an opportunity to attract and retain new customers.
Brand Sentiment: The Invisible Force Behind Customer Decisions
Want to know what your customers really think about your brand? Learn to measure brand sentiment accurately and use the data to boost your marketing efforts.
The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
How To Build a Brand Identity and Why It’s Important
Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.
How to Build a Successful Brand Community
Learn what a brand community is, what the benefits are for your business, and how to build your own brand community.
Managing Your Brand Assets: Best Practices for Effective Branding
Discover the importance of key brand assets and best practices in identifying, managing, and leveraging them to establish a cohesive brand identity.
Effective Bottom-Up Budgeting Strategies
Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.
10 Tips for Sending Happy Birthday Texts to Your Customers
Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.
15 of the Best Web Analytics Tools
Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.