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Introducing a New and Improved Campaign Builder

We redesigned the campaign builder to look and work like a checklist, which gives you the power to create an email in any order you want.

How to Use Images in Your Small Business Blog Posts

Learn how to find and use images that strengthen your posts—and your business’s visual style.

How to Build a Great Website

Building a website can be complicated, so read this guide to learn how to build a great website that attracts visitors, generates leads, and boosts sales.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Flesch-Kincaid Reading Ease Test: A Simple Tool for Content Clarity

Clear writing gets better results. Find out how the Flesch-Kincaid Reading Ease test helps you connect with readers and deliver impactful marketing messages.

Improve Email Readability and Increase Response Rates

Improve email readability with clear, concise writing that boosts engagement and response rates. Make every word count!

Top Customer Service Email Mistakes and How to Fix Them

Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.

Night School at Mailchimp

This is the story of how we jumped at the chance to turn an after-hours art party into an experimental—and very successful—employee engagement series.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

Building a Digital Presence From The Ground Up

How Northern Commerce helped Williams Food Equipment create a new digital experience—and expand their reach across Canada.

Capture Attention and Build Brand Identity With the Perfect Tagline

Learn about taglines and how to write a memorable tagline that fits your brand. Access helpful tips to create unique, successful taglines that grab attention.

What Are Email Buttons and How to Add Them to Your Campaigns

Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.