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The Importance of IP Reputation in Email Marketing

Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.

Introducing a New and Improved Campaign Builder

We redesigned the campaign builder to look and work like a checklist, which gives you the power to create an email in any order you want.

How to Use Images in Your Small Business Blog Posts

Learn how to find and use images that strengthen your posts—and your business’s visual style.

How to Build a Great Website

Building a website can be complicated, so read this guide to learn how to build a great website that attracts visitors, generates leads, and boosts sales.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Flesch-Kincaid Reading Ease Test: A Simple Tool for Content Clarity

Clear writing gets better results. Find out how the Flesch-Kincaid Reading Ease test helps you connect with readers and deliver impactful marketing messages.

Improve Email Readability and Increase Response Rates

Improve email readability with clear, concise writing that boosts engagement and response rates. Make every word count!

Top Customer Service Email Mistakes and How to Fix Them

Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.

Marketing Shelfie—Partner edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

What Are Email Buttons and How to Add Them to Your Campaigns

Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.