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CSS Hooks for Customizing Forms

You can add up to 30 custom fields to your Mailchimp signup form. Learn how to change the look and feel of these fields with CSS.

Create Unique URLs for Subscribers

In Mailchimp, you can create unique campaign URLs for subscribers so each subscriber gets different links.

Create a Classic Automation

Use automations to create a targeted series of emails that send when triggered by a specific date, event, or subscriber's activity.

Change or Update the "Return to Our Website" Button

Mailchimp includes a 'return to our website' button on signup forms and Thank You pages. Learn how to change the text and link for this button.

Change a Date Field to a Birthday Field

You can use Mailchimp to track subscriber birthdays. Learn how to convert date fields into birthday fields. Then learn how to add birthday data to your audience.

All the Classic Automation Triggers

Learn about the triggers you can use to activate automations, including signup, product purchases, cart abandonment, and more.

Add an Update Your Preferences Link

Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.

About Unsubscribes

When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.

About Pre-Built Segments

Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.

About Double Opt-in

To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.

About Audience Analytics

Audience analytics tracks the growth and change in your subscriber counts over time.

Best Practices for Switching to Mailchimp

What you'll need to know about moving a list from another email or marketing service to Mailchimp.