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Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

Splash Page Examples: How To Make Your Own

A splash page is an introductory page that you’ll visit before heading to the homepage. Are they still effective? Learn the pros and cons, and see examples.

Why Are Social Networks Crucial for Marketing?

Does your business need to be on social media? Learn the advantages and drawbacks of using social networks and how to reap the benefits.

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Boost your brand with social media holidays. Create engaging content, join the conversation, and track success. Maximize engagement and showcase your brand’s personality.

Create Impactful Social Media Ads with These Expert Tips

Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.

Single Email or Series? Choosing the Most Effective Automation for Your Business

Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.

Shock Advertising: When Bold Moves Pay Off (and When They Don’t)

Explore the impact of shock advertising, understand when bold tactics captivate audiences and drive results and when they backfire, and learn to use this approach effectively.

SEO vs. PPC: What’s the Difference?

Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.

How to Improve Your Site's SEO Accessibility

Learn how to find the right balance and create an inclusive and SEO-friendly website that meets accessibility standards.

Sensory Language: Tapping Into the Senses for Better Marketing

Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Secondary Audience vs. Primary Audience: Balancing Your Marketing Strategy

Learn the difference between secondary and primary audiences and how to balance both for an effective marketing strategy.