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Crafting a Creative Brief: 12 Elements for Project Clarity and Alignment

A well-crafted creative brief can guide your team, improve collaboration, and set clear goals. Learn how to write an effective brief and what elements to include.

Create a Lead Capture Form That Works

Lead capture forms are an important tool to gather data about prospective customers. Use these tips to optimize your forms and generate qualified leads.

A Contingency Planning Guide: How to Future-proof Your Business

Learn about business contingency plans and why it makes sense to create one now.

Email Marketing Best Practices for Email Marketers

In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.

Who picked this color? Why color theory matters for web design

If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.

Leverage Canned Responses to Enhance Business Productivity

Canned responses allow you to leverage automation to improve the customer experience. Learn how to expertly use canned responses with this Mailchimp guide.

12 Tips to Build a Social Media Following That’s More Than Just Numbers

Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.

Breadcrumb Navigation: How to Use it to Make Your Site Easy to Find and Navigate

Learn about breadcrumb navigation, how you can use it to make your site easy for search engines to find and for users to navigate.

Artist Websites: How to Stay Authentic to Your Art Online

Expand your reach and create a beautiful artist website to showcase your work. Here’s everything you should include in an online art portfolio.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.

Trial and Error: A Copywriter’s Journey

Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.