What is a Business Use Case?
Learn how to accurately describe your customers’ interactions with your brand through business use case modeling.
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Browse Abandonment Emails: The E-commerce Game Changer
Master the art of browse abandonment emails and stop leaving money on the table. Learn valuable timing, messaging, and automation tips that drive real results.
Best Time To Send An Email On Saturday
Trying to optimize weekend email campaigns? Learn more about what factors to consider when timing your Saturday emails and when might be best to hit send.
Why the Inverted Funnel Model is Perfect for Modern Sales Teams
Learn why the inverted funnel model is the perfect fit for modern sales teams and drive growth for your business.
How an Email Newsletter Launched a Designer's Career
The creative mind behind the blog Wordless News explains how using Mailchimp was a game changer.
What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns
Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.
What Are Hashtags and How Do I Use Them?
A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
How to Measure the Impact of Public Relations Campaigns
How do you determine if your PR campaign was successful? In this guide, you'll learn how to analyze your results and find out what’s working.
Giving Tuesday Campaigns: From Purpose to Action
Discover how to create an effective Giving Tuesday campaign that drives engagement and raises awareness for an important cause among consumers.
The Power of Giveaway Emails: Engage Customers and Drive Business Growth
Giveaway emails are great for driving engagement and sales. Learn how to create an effective giveaway email campaign here.
How to Use UTM Codes to Track Email Success
Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.