Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
How the Museum of Contemporary Art Denver Boosted Their Email Performance
MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.
Integrate QuickBooks with Mailchimp to Maximize Sales Potential
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Marketing Tips
Tips, strategies, and best practices to help you reach your business goals.
Design an Effective Marketing Team Structure
Learn how to design an effective marketing team structure and unlock strategies for collaboration and efficiency.
Marketing Talk 101
Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.