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Why Brand Recall Matters—And How to Get It Right

Learn why brand recall is more important than you think—and how to harness it for your own business growth.

How to Use Brand Lift to Maximize Your Marketing

Boost your brand awareness and engagement with effective strategies to measure and increase brand lift. Learn how to track and optimize marketing success.

Close Deals with Bottom-of-Funnel Strategies

Discover bottom-of-funnel strategies to close deals and increase conversions. From personalized outreach to social proof, learn how to seal the deal.

What is a Boilerplate and How to Write One

Refine your boilerplate for maximum impact. Elevate communication with expert insights on creating concise, effective content that leaves a lasting impression.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

How BetterSpaces Landed New Customers Amid a Year of Upheaval

During the pandemic BetterSpaces pivoted their in-person business to virtual spaces and grew their community, thanks to a few marketing tools—and lots of optimism.

Unlock Customer Value with Benefit Segmentation

Maximize customer value and increase sales by applying benefit segmentation. Learn how to group customers by benefits sought and create targeted marketing strategies to meet their needs.

Targeting 101: A Beginner's Guide to Segmentation

The hardest thing about ‘segmentation’ is the term itself—learn how to get started.

How To Build Your B2B Marketing Automation Strategy

B2B marketing automation tools can be a game changer, when leveraged correctly. Learn how to build a strong marketing automation strategy with this guide.

What You Need to Know About CRM Automations

CRM automation can save your employees time so they can direct their attention to tasks that require a human touch. Here’s what you need to know.

10 AI Writing Tools Everyone Should Know About

AI writing assistants are powerful tools that help businesses throughout the content creation process. Evaluate these writing tools that might fit your needs.

How AI SMS Marketing Enhances Customer Outreach

AI SMS marketing streamlines outreach, personalizes texts, and boosts ROI. Unlock the power of AI-driven messaging to enhance customer connections.