How to Create a Buyer Persona
Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.
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The Role of Business Innovation in Today's Market
Stay ahead with strategic business innovation. Learn how to adapt and excel in evolving market landscapes.
How to Build Brand Loyalty: Proven Strategies and Tips
Master the art of building brand loyalty with our expert tips and proven strategies. Increase customer retention and loyalty.
Why Brand Recall Matters—And How to Get It Right
Learn why brand recall is more important than you think—and how to harness it for your own business growth.
How to Use Brand Lift to Maximize Your Marketing
Boost your brand awareness and engagement with effective strategies to measure and increase brand lift. Learn how to track and optimize marketing success.
Close Deals with Bottom-of-Funnel Strategies
Discover bottom-of-funnel strategies to close deals and increase conversions. From personalized outreach to social proof, learn how to seal the deal.
What is a Boilerplate and How to Write One
Refine your boilerplate for maximum impact. Elevate communication with expert insights on creating concise, effective content that leaves a lasting impression.
10 Tips for Sending Happy Birthday Texts to Your Customers
Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.
How BetterSpaces Landed New Customers Amid a Year of Upheaval
During the pandemic BetterSpaces pivoted their in-person business to virtual spaces and grew their community, thanks to a few marketing tools—and lots of optimism.
Unlock Customer Value with Benefit Segmentation
Maximize customer value and increase sales by applying benefit segmentation. Learn how to group customers by benefits sought and create targeted marketing strategies to meet their needs.
What Is Benchmarking and Why Is It Important for Your Business?
Benchmarking can be a great way to identify areas of improvement within your business. Learn more about benchmarking and how to get started here.
Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.