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Marketing Operations 101: The Basics Every Business Owner Should Know

Want to improve your marketing campaigns? Use this guide on marketing operations essentials to build a winning team and unlock your brand’s full potential.

Strategies for an Improved Marketing Efficiency Ratio

Enhance your marketing efficiency ratio with proven strategies. Optimize campaigns for maximum impact and boost ROI with smart marketing tactics.

Ensure Marketing Compliance Across Your Campaigns

Understand the importance of marketing compliance and the steps you can take to mitigate compliance risks

Confused by marketing acronyms? You’re not alone

Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.

Leverage Market Focus for Competitive Advantage

Gain a competitive edge by harnessing market focus. Learn to align strategies, understand customer needs, and outperform.

Managing 2 Types of Users at Once

How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.

Using a Marketing CRM to Better Communicate with Your Customers

Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.

What is Radial Balance?

Radial balance is an important compositional technique. Learn how you can use radial balance to design better creative assets for your brand.

Simple Website Templates

Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.

A Guide to Effective Website Copywriting

Transform your online presence with effective website copywriting. Elevate your brand for companies through compelling web copy.

Maximize ROI with Unsupervised Machine Learning

Learn how businesses can use unsupervised machine learning algorithms to their advantage. But, they are complex, so be sure to understand their challenges.

Turn Window Shoppers into Customers with Product Retargeting Emails

Only 5% of customers who visit your site actually add items to their cart, so how can you account for all the people who don’t click the “add to cart” button?