In this article, we’ll share some tips on creating effective product retargeting emails that drive shoppers back to your site.
Write for your goal—and your audience
The goal of your product retargeting emails is to remind shoppers about all the cool stuff they saw on your site, encourage them to return, and, hopefully, give them the extra nudge they may need to buy. As you’re writing copy for the email, not only is it important to keep things concise, relevant, and on-brand, but you also want to instill a sense of urgency—especially if you have a limited number of your newest items or best sellers in stock.
Include product recommendations
In addition to the content block that pulls in information about the last new or best-selling item a subscriber was viewing on your site, you’ll have the option to include a product recommendations block, too. The item they’ve been looking at might not be something they ultimately want to buy, but our highly personalized product recommendations will give them more options and may help them discover a different thing that they’ve gotta have.
Timing is everything
When you create a product retargeting email in Mailchimp, you’ll also have the option to determine the timing of the email. You’ve got 3 delay options to choose from—24, 48, or 72 hours after the subscriber views the item on your site. You can always adjust the timing afterward, so don’t be afraid to experiment with different send times to see which generates more engagement from your customers—and is more lucrative for your business.