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Create the Perfect Sales Strategy in 7 Steps

All sales teams know that products don’t always sell themselves. Learn how to create a successful sales strategy that draws dollars and keeps your customers coming back.

Q&A Sessions: How to Plan and Deliver an Engaging Experience

Q&A sessions are a great way to get valuable feedback and let customers have their say. Learn how to plan and deliver a Q&A session that gets results.

Mailchimp’s New Features and Updates to Help Your Business Grow

Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.

Blogging 101: Starting a Blog for Your Brand

Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.

What Is the Snob Effect? And How it Builds Luxury Brand Loyalty

Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.

Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique

What Owner Kaitlyn Blum learned when she rebranded her clothing store for the internet.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

What Is Retargeting and How to Do It

Retargeting gets website visitors who didn't convert back to your site by showing them relevant ads. Learn how to develop a retargeting strategy.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

Master Solution Selling: Techniques and Strategies for Sales Teams

Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.

Why You Need Customer Reviews (and the Best Ways to Get Them)

Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.