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Preparing for the Future: Understanding Which Jobs AI Might Replace
Read this guide to prepare for the future and learn about how artificial intelligence is changing the job market and how you can adapt to the times.
What Is Geotargeting and Why It’s an Important Advertising Strategy?
Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.
What Is Curated Content? Tips & Examples
Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.
Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
Understanding BANT: A Framework for Qualifying Leads and Closing Deals
How the BANT sales process will help you streamline lead qualification in 4 simple steps.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
What Is a Podcast and Why Are They So Popular?
Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.
What Is A Lead Magnet And How To Create One
Learn what a lead magnet is and the steps to create one. Explore different lead magnet ideas and examples to find the one that fits your business.
4 Marketing Segmentation Variables & How They Work
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
Pinpoint Your Customers' Pain Points
What are pain points for customers? Learn how customer pain points can help you reach your target audience more effectively.
What are Customer Segments and Why Are They Important?
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.