About Email Marketing Engagement
Email marketing engagement levels measure how your subscribed contacts engage with your email campaigns. Create segments to target different sets of subscribers based on engagement.
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About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
About Contact Ratings
Learn how we come up with contact ratings for subscribers in your lists.
How to Allowlist Delivery IP Addresses
Learn how to enable company allowlisting to help ensure your Mailchimp campaigns get to all your subscribers.
About Audience Analytics
Audience analytics tracks the growth and change in your subscriber counts over time.
Troubleshooting the Embedded Signup Form
Mailchimp lets you add signup forms on your own site. Learn how to fix common issues for embedded forms.
Limits on Role-Based Addresses
Role-based addresses are typically company addresses defined by a job rather than a person. Learn about the role based addresses Mailchimp will allow.
Common Segmentation Combinations
There are endless possibilities when creating segments in Mailchimp. View some commonly used combinations for certain segmenting tasks.
Classic Automation Types
Learn about Mailchimp's automation types and how you can use them.
Avoid Outlook's Junk Folder
Microsoft Outlook is a common email client with strict spam filters. Keep your campaigns out of Outlook's junk folder.
All the Merge Tags Cheat Sheet
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
About Inactive and Stale Addresses
Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.
