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View Unsubscribed Contacts

Learn where to view unsubscribed contacts for your Mailchimp audience, and how to use this info to improve your marketing strategy.

Add an Unsubscribe Link

Spam laws require a unsubscribe link in every Mailchimp campaign. Learn about the merge tag used to create this link and how to insert it in your emails.

About Unsubscribes

When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.

Use Unsubscribe Actions

Use unsubscribe actions in your marketing automation flow to unsubscribe a contact from your audience when they reach that point in their flow.

My unsubscribe rate is really high

It is normal that contacts will sometimes unsubscribe from your email marketing. But if you see a spike in your unsubscribe rate, learn some reasons why.

Find Out Why Someone Unsubscribed

If you have the unsubscribe reason survey enabled, subscribers will receive a poll after they unsubscribe from your list. Learn where to view the responses.


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