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Common HTML Mistakes

Learn common errors to avoid when you code your own email templates in Mailchimp.

Best Practices for E-commerce Subscribers

Mailchimp helps you grow your e-commerce business and build relationships with customers. Get best practices for keeping an audience, targeted content, and more.

Add Subscribed Contacts to Groups

Groups let you ask subscribed contacts to categorize themselves based on common interests or preferences. You can use group data to help you send targeted campaigns.

About Subscriber Engagement

Subscriber engagement is a key part of email marketing. Learn how to increase positive engagement and decrease negative engagement.

Identify Inactive Subscribers

Removing inactive subscribers can lower your subscriber count and costs. Learn how to segment inactive subscribers so you can re-engage or remove them.


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