Your Mailchimp account includes tools to help you customize the content you market to international subscribers. Create signup forms and campaigns in different languages, target subscribers by language preference, and schedule send times around the world.
In this article, you'll learn how to use Mailchimp to engage an international audience.
Translate forms and response emails
Mailchimp-hosted forms and response emails can be translated into more than 50 languages with the Auto-translate option, which matches your form and email text to the subscriber's browser language.
All our forms, including Subscriber Pop-up forms and embedded signup forms, are customizable, so you can also translate your form and email text manually.
Target subscribers based on audience data
When someone subscribes to your audience or clicks a link in your campaign, we collect their location and browser language, and store it in your audience. Use this data to segment your audience and target contacts who speak a certain language or live in a specific place.
If you prefer not to use the browser data in your audience, you can import language as a form field, or create a form field or group to let your people choose their preferred language when they subscribe.
Translate campaign content
Here are a few ways to translate your campaigns so you can deliver content to your subscribers in their preferred language.
- Link to Your Translated Campaign
Our translation merge tags insert a link to a translated version of your campaign. Specify the languages you want, and we'll provide translated versions of your campaign via Google Translate.
- Create a Multilingual Campaign
Insert conditional merge tags to display different content based on language data, so your subscribers only see the content in their preferred language. For example, you could design a single campaign that contains both your Spanish and English content, and use conditional logic to display only the correct language content to certain subscribers.
- Translate Multiple Campaigns
If you use segments to target subscribers, design a custom-translated campaign for each language and send to each language segment. Replicate your campaign to quickly reuse your design.
Translate preheader and footer content
All Mailchimp email campaigns contain a preheader and a footer, with standard information like your company name, address, an unsubscribe link, and an archive link to the browser version of your campaign. You can manually translate preheader and footer content to display in any language.
Send to different time zones
Our Timewarp feature batches and schedules email campaigns to send according to time zone. Use it to deliver campaigns to your subscribers around the world at the same local time.
For example, if your campaign is set to send at 9am on Monday morning, Timewarp will automatically send your campaign at 9am in each time zone. Timewarp is a paid feature available for regular and plain-text campaigns. It's also available on automations for Mailchimp Pro users.
If you don't have access to Timewarp, set up a campaign for each of your subscribers' time zones and schedule each campaign to send at the correct local time. To make copies, replicate your campaign.