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About Email Marketing Engagement

Email marketing engagement levels measure how your subscribed contacts engage with your email campaigns. Create segments to target different sets of subscribers based on engagement.

Accessibility in Email Marketing

Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.

Using Ads in Email Marketing Campaigns

Advertisements are not the same as spam. While they shouldn't be the bulk of your email, you can send ads using Mailchimp. Learn a few tips to keep in mind.

Use Send Email Actions

Use send email actions in a marketing automation flow to design and customize the marketing you want to share with your audience.

Use Archive Contact Actions

Use archive contact actions in your marketing automation flow and we’ll automatically archive a contact from your audience when they reach that point in their flow.

Resubscribe a Contact

If a recipient was accidentally unsubscribed from your email marketing, there are a few ways you can resubscribe them.

Reconfirm Contacts

Reconfirm stale email addresses to improve marketing engagement and maintain a healthy audience.

My unsubscribe rate is really high

It is normal that contacts will sometimes unsubscribe from your email marketing. But if you see a spike in your unsubscribe rate, learn some reasons why.

Host Your Own Signup Forms

Mailchimp's signup forms let people sign up for your email marketing. Learn how to host and edit signup forms on your own website.


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