Marketing automation made easy

FAQs

• What are the best email marketing resources for beginners?

  Starting your email marketing journey can feel overwhelming, but the right resources can make the learning curve much smoother. For beginners in 2026, the best email marketing resources focus on balancing ease of use with powerful automation, helping you grow your audience effectively without added complexity.

  Here are three essential resources to help you get started with email marketing:

  Mailchimp’s YouTube Channel Mailchimp’s YouTube channel offers tutorials that help you unlock the power of email marketing. You can learn how to create hyper-personalized campaigns, automate tasks, and use email marketing tools to get the results your business needs.

  Mailchimp’s Marketing Library Mailchimp also offers an extensive marketing library filled with email marketing articles. These resources cover foundational concepts, best practices, and practical guidance for beginners learning how to plan, launch, and improve email campaigns.

  Google “Think Outside the Inbox” (via Coursera) Available through Coursera, Google’s Think Outside the Inbox is a beginner-level course that provides a broader look at how email fits into an overall digital marketing strategy. Why these resources matter

  By using these email marketing resources, beginners can move from sending simple newsletters to building automated email sequences that drive real business results.

• Why is marketing important for small businesses?

  Marketing is important for every small business, regardless of industry. Without marketing, your target customers may not even realize you exist. In addition, it can help educate customers about your products and services to help them make purchasing decisions while establishing trust with them.

  You want your customers to trust you and see your business as the best of the best, and the only way to do that is to build trust and encourage customer loyalty. Marketing can also teach you more about your customers by providing you with vital marketing analytics, such as the types of products and services customers are most interested in, demographics, and buying habits, which you can use to learn how to market your small business more effectively.

  And, of course, the main goal of marketing is to increase sales by continuously generating promotions for your products and services. Sales and marketing go hand and hand in every industry. With B2C companies, marketing can attract customers to a website where they can make a purchase. Meanwhile, B2B businesses rely on marketing to bring salespeople warm leads.

• How should a small business connect with its audience?

  The best way to connect with audiences is to create email campaigns that have value. Cost savings, new products, new services, and product benefits show the reader that the email has value to them, and they should keep on reading.

  Marketing by email is a great way to keep your business top-of-mind with customers and prospects so they don’t think of your competitors. When done correctly, your email marketing campaign can show great success and lead customers to act, which is what all businesses want when developing their campaigns.

• How can a small business use Mailchimp to market with limited resources?

  Mailchimp helps small businesses grow by capturing new subscribers through signup forms, pop-ups, and integrations, then following up with automated welcome emails and targeted campaigns that encourage repeat engagement.

• How can email help my business?

  Email helps your business by providing measurable performance data, actionable customer insights, and repeatable ways to improve marketing results. You can easily track opens, clicks, and engagement, use that data to refine future campaigns, and gain insight into customer behavior and market trends—while driving strong ROI and maintaining direct communication with your audience.

• How to get started with email marketing?

  Mailchimp makes it easy to get started with email marketing: Sign-up for a free account or test a paid account. You can easily upgrade later as your email list grows. Mailchimp offers more than 130 industry-specific email templates based on your intent to make it easy for you to create your marketing emails.

• How do you build an email marketing list?

  You build an email marketing list by treating customers right and following marketing best practices, focusing on encouraging people to opt in to receiving messages from you through custom signup forms and incentives like discounts, free shipping, or chances to win a prize.

• What is a newsletter?

  A newsletter is a regularly scheduled email that tells customers what has been going on with the company and what news there is from the company's industry. Newsletters often include information about company events, policy changes, new products and services, and more. Newsletters may also mention articles about the company or about the company's industry that have been published in reputable magazines and newspapers.

• What are the qualities of a good newsletter?

  A good newsletter must communicate its message clearly and effectively. It should start with engaging subject lines. An engaging subject line will grab the reader's attention and get them to click on the email in the first place. It is vital to introduce whatever you are promoting in the subject line.