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Maximize Your ROI with SMS Marketing for E-commerce

Send the right message at the right time with SMS marketing for ecommerce that drives actual sales.

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Why SMS marketing works for ecommerce

Text messages get seen. Unlike emails that sit in inboxes or ads that get scrolled past, SMS lands directly on your customers' phones, where they're already spending their time. Ecommerce SMS marketing gives you a direct line to shoppers when they're most likely to take action.

  • Connect with customers

    Messages are delivered and read within minutes, making SMS perfect for time-sensitive offers and urgent updates.

  • Increase repeat purchases and increase order value:

    Send targeted promotions and product recommendations that encourage customers to buy more or come back sooner.

  • Recover abandoned carts and missed orders:

    Automated text reminders bring shoppers back before they forget about the items they left behind.

  • Build customer loyalty with promotions and updates:

    Exclusive SMS-only deals make subscribers feel valued and keep them engaged with your brand.

Mailchimp SMS ecommerce users saw up to a 22x ROI after launching their first SMS campaign.*

High‑performing SMS campaigns for ecommerce

  • A person in a brown shirt and beanie works behind a counter with Oat Lord branded products and signage displayed throughout the space

    Personalization means engagement

    Tailor your text messages based on what customers have bought before, where they're located, and how they've interacted with your previous campaigns.

  • Hand reaching for jar of Oat Lord banana bread overnight oats among rows of colorful protein oat jars on shelf

    Automation at every touchpoint

    SMS automation handles everything from greeting new subscribers to winning back lapsed regulars. It runs 24/7 while you focus on on other tasks.

  • Professional reviewing marketing dashboard on laptop at wooden desk with orange coffee mug and phone nearby

    Transactional & promotional SMS

    Mix essential updates like shipping confirmations with sales opportunities like flash deals and product recommendations to build trust while driving revenue.

Reach mobile users instantly with SMS marketing

Nearly 1 in 3 consumers open texts within a minute. With Mailchimp SMS, combining email and SMS can deliver up to 97% higher click rates.*

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How to optimize SMS marketing for your store

  • How to optimize SMS marketing for your store

    Segment your audience by purchase history, engagement level, or location to send messages that actually matter to each group. Mailchimp customers saw up to a 24% higher click rate when they segmented their campaigns than when they didn't.*

  • Timing and frequency best practices

    The best time to send SMS is during lunch hours (11am–1pm) and early evening (5pm–8pm) when people check their phones between activities. Stick to 2–4 messages per month to stay top of mind without overwhelming subscribers who will opt out if you text too often.

  • Integrate SMS with email campaigns for omnichannel impact

    Use email for detailed product information and longer stories, then follow up with a text reminder for time-sensitive offers. Mailchimp users saw up to a 97% higher click rate when they used both email and SMS compared to email alone.*

  • Track performance and ROI

    Track key text message marketing metrics like open rates, click-through rates, conversions, and ROI from each campaign to see what's working. Mailchimp's automated reporting connects customer actions directly to the messages they received, and ecommerce customers save an average of 6.4 hours per week on reporting and analytics.*

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Get 15% off our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

  • Generative AI features

  • Actionable insights into audience growth and conversion funnels

  • Enhanced automations

  • Custom-coded email templates

  • Customizable Popup forms

  • Personalized onboarding

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Standard

Send up to 6,000 emails each month.

Free for 14 days

Then, starts at 0 per month†

per month for 12 months

Then, starts at per month†

Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit

†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More

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FAQs

  • E-commerce SMS marketing uses text messages to promote your online store, drive sales, and build relationships with your customers.

    It works alongside email marketing to create a complete communication strategy, with e-commerce SMS handling time-sensitive promotions and immediate updates, while email delivers longer-form content and detailed product information.

  • SMS marketing for e-commerce drives sales through promotions like flash sales and limited-time discounts, loyalty rewards for repeat customers, and time-sensitive offers that create urgency. Because texts are read within minutes of delivery, customers can act on these offers while they're still fresh. A text about a 4-hour flash sale gets seen and clicked on much faster than an email about the same promotion.

  • E-commerce brands should send four main types of SMS campaigns:

    • Promotional campaigns: These messages promote sales, discounts, and special offers. Examples include flash sales announcements and exclusive SMS-only discount codes.
    • Transactional campaigns: These provide important order and shipping information. Examples include order confirmations, shipping notifications, and delivery updates.
    • Loyalty campaigns: These reward repeat customers and build long-term relationships. Examples include VIP early access to sales and birthday discount codes.
    • Cart recovery campaigns: These remind shoppers about items they left in their cart. Examples include abandoned cart reminders and follow-up texts offering free shipping to complete the purchase.

    Note: Compliance with SMS regulations is required for all campaigns.

  • You measure SMS marketing success by tracking the following metrics:

    • Open rates (which average 98% for SMS)
    • Click-through rates
    • Conversion rates
    • Total revenue generated from your campaigns

    Mailchimp's reporting shows you exactly which messages drive sales and which customers are most engaged, so you can refine your SMS marketing strategy over time.

Millions of users trust us with their marketing. You can too.

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*Disclaimers

  1. Up to 22x ROI: Based on e-commerce revenue attributable to Mailchimp users’ SMS Marketing campaigns and Mailchimp SMS spend (not including plan cost) within one year of launch of first SMS campaign from 10/01/24 to 10/17/25. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Excludes Short code SMS. Results may vary.
  2. 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.
  3. 24% Higher Click Rate: The 24% higher click rate is based on internal Mailchimp data and is not guaranteed for all users. Individual results may vary based on a variety of factors, including campaign content, audience engagement, and segmentation strategy.
  4. 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25
  5. 6.4 Hours: Based on a survey of Mailchimp customers conducted by UserEvidence on behalf of Intuit between August and September 2025