Webinar Series: Getting Started With Mailchimp

In this webinar series, our experts will guide you through account setup, adding your contacts, and sending your first campaigns.

Learning a new system can be overwhelming, and you might not know where to begin. In this webinar series, we’ll walk you through what you need to know to set up your Mailchimp account. We’ll also introduce the tools we offer and go over the basics so you feel confident in your marketing journey. No matter your business type or experience level, we have the tools to help you understand your audience, reach them when it matters most, and get better as you go.

Getting Started with Mailchimp

A good foundation is essential for success. The right setup can help you get started with minimal effort. We’ll walk you through the basics of Mailchimp so you know what to expect along the way.

In this webinar, we will:

  • Give you a tour of the Mailchimp platform and navigation
  • Highlight key account settings to get you set up and ready
  • Introduce you to powerful features such as audience management and campaign sending
  • Connect a Shopify store to Mailchimp

Import Contacts and Manage Your Audience

Import Contacts and Manage Your Audience The key to great marketing is personalization. The more you know about your audience, the more relevant, timely, and customized your messages can be! We’ll show you how to import contacts into Mailchimp, as well as the basics of organizing them for efficient, effective marketing.

In this webinar, we will:

  • Show you the keys to building a healthy audience
  • Walk you through creating a new audience and adding contacts to it
  • Introduce you to audience organization tools such as tags, groups, and segments

How to Send an Email Campaign

With Mailchimp’s flexible email marketing templates and intuitive designer, it's easy to create engaging emails in Mailchimp. We’ll walk you through the basics of templates and how to create an email campaign using Mailchimp’s drag-and-drop editor.

In this webinar, we will:

  • Introduce you to email campaigns and how to use them in Mailchimp
  • Walk through the campaign builder and construct an email from scratch.
  • Break down email reports and what to be on the lookout for when sending an email
  • Provide key takeaways and next steps to help get you on the road to sending success