Westfield Creative, co-founded by Emily Ryan and Elizabeth Bogh, is a boutique email marketing agency that specializes in using Mailchimp to help brands grow.
They work with a range of industries from e-commerce and retail, to construction, higher education, and more, and have helped companies like Orangina, Cladwell, Tufts University, and Chisholm Vineyards meet their email marketing goals.
Emily sends a weekly “9 Things Sunday” email newsletter, a list of links to information her readers might find helpful, fun, and inspiring. It’s sent to a diverse audience of Mailchimp users, marketers, creatives, and small business owners, with the goal of achieving high engagement. While the content focuses on Mailchimp tips, she aims for the email to be something the reader looks forward to. She says that she views email as a one-to-one conversation with each of her readers, and that it should feel like having a conversation with a friend.
Thoughtful content curation pays off
Emily's newsletter achieved an average click rate of over 14%, and it recently peaked at 15.8%. This is well above the marketing industry average of 2.5%* . Her meticulous approach to maintaining a clean subscriber list has been crucial in sustaining the engagement. Starting from scratch, she used signup forms and organic social posting to grow her list into just under 1,500 dedicated readers who actively open her emails week after week.
