When does it make sense to hire an SEO expert?
Working with a specialist is a good idea if you want to follow SEO best practices. There are also other common situations where it makes sense to hire an individual or team for the purpose of SEO, including:
You want to improve your SEO strategy
SEO might not be at the top of your list when you first build a website. You may simply want to get the website up and running. Eventually, however, you'll have to focus on SEO in order to drive traffic to your site. If you're in the process of improving your SEO strategies, reaching out to a professional can ensure you're on the right track. Plus, they can help you avoid common pitfalls that may otherwise harm your campaign.
Your website isn't driving traffic
If your website isn't driving any traffic, it's necessary to make changes. Additionally, a lack of traffic can signify to search engines that your site doesn't have a lot of visitors, making it difficult to improve your ranking. If you want to boost your website's traffic, it's a good idea to reach out to SEO experts who can help.
You have the budget to do so
On average, the cost of monthly SEO services is $497 per month (via Backlinko). While investing in SEO services isn't cheap, it can be a worthwhile investment if you want to generate more traffic to your site and raise conversions. If you're interested in hiring an SEO consultant, make sure you have the budget to do so.
While there's a broad range of price options available, remember that you get what you pay for. You must ensure you have enough funds to hire SEO experts that will deliver high-quality work.
Your team is stretched thin
You may have an internal team responsible for your online marketing strategy, but if they're stretched too thin, you need to bring in an expert who can help. That way, your team can save time in other areas, and you can put your SEO campaigns in a position to succeed.
You lack SEO knowledge
If you don't know how to handle search engine optimization on your own, it's time to reach out to a professional service. Even though you might understand the basics, you may have difficulty competing with the people at the top of search engine rankings. You need to hire SEO professionals with the necessary skills in order to compete with the top results.
You don't have time to review SEO algorithm updates
Search engine optimization is a journey, not a destination. Search engines are constantly changing their algorithms, so your strategy has to also evolve. You have a lot to do daily, and you may not have time to keep up with all of these changes. Instead, you could hire a professional whose job is to keep up with algorithm changes.
You're redesigning your website
Finally, if you're in the process of redesigning your website, you need to make sure you have SEO at the front of your mind. One of the easiest times to make changes to your SEO campaign is when you're updating your website.
When to hold off on hiring an SEO strategist
The biggest reason you may want to hold off on hiring an SEO strategist is that you don't have the funds to afford one. You might be able to find a less expensive option, but you may not necessarily get the results you're looking for. Therefore, it might be better to hold off, save your money, and wait until you have the budget to hire SEO experts with the required training and experience. Even though you might be able to find a more affordable SEO freelancer, they may not provide the same level of services.