Create beautiful websites with ease using our website builder

FAQs

• Can you build a website on Mailchimp?

  Yes, you can build a website using Mailchimp. Our website builder is free to use and can help you create an attractive site for your business or online store. All sites are responsive and mobile-optimized, so you can ensure visitors have a positive experience with your brand. You can even add appointment scheduling to create and manage appointments and use built-in marketing tools to boost traffic and sales.

• How can I build my own website?

  You can build your own website using our customizable website builder. Choose from several pre-designed themes to begin the design process. Then, change the layout to create a website unique to your brand. Plus, you can see all your edits in real time and don’t need design or coding experience. You’ll also have access to millions of high-quality stock photos, so you don’t have to spend hours taking the perfect photo and uploading it to your site.

• How long does it take to build a website?

  With Mailchimp’s website builder, you can build and publish a website in under an hour. Whether you’re a busy business owner or bustling entrepreneur, our free web builder provides you the tools to create a stunning website in no time. Even if you don’t have coding or design experience under your belt, you can grow your business and online presence with a well-made, professional site.

• How do I build a business website?

  To build a business website with Mailchimp, you have to first map out your site and determine the structure. You can create as many pages as you want with our website builder. Here are a few important pages to include:Home pageContact UsAbout UsProduct/service pagesPricing pageThen, you’ll choose the best template for your business. We provide you with a wide range of customizable themes, fonts, and color palettes to make this process easy. Once you’re done building and optimizing your site, you can publish it.

• How do I integrate Mailchimp with a website?

  In addition to helping you build a website, we also provide intelligent marketing tools to ensure it attracts the right audience. From built-in signup and pop-up forms that engage visitors to behavioral targeting, growing your customer base has never been easier. If you already have an existing website, you can integrate Mailchimp by heading over to the Integrations page and clicking Manage under the Integrations tab.

• What is a website builder?

  A website builder is a tool that allows you to create a website regardless of your experience. Many website builders use drag-and-drop functions, allowing you to customize your site any way you like. While there are several builders to choose from, Mailchimp provides you with exclusive features, including:

  • Marketing CRM
  • Paid and organic social posting
  • Site-level reporting
  • Unlimited landing pages

  And more.

• Which website builder is best for Mailchimp?

  Ultimately, the best website builder is one that meets your specific business needs. With Mailchimp, you can build your website and promote it using one single marketing platform for free.

• Do I need a website or just a landing page?

  Landing pages work great for:

  • Promoting a specific product or marketing campaign
  • A concise message or offer that can be communicated with just a few sections of content
  • Asking visitors to take action without the distractions of a full website
  • Quickly creating and testing ideas, offers, and campaigns, then optimizing based on visitor feedback and analytics

  Otherwise, if you want to highlight multiple products or services, sell products using e-commerce integrations, or build engagement through ongoing content like blogs, then a full website might be necessary.

  Think you might need both? Great news: they work together! Mailchimp's free website builder lets you sell products, schedule appointments, and collect contact info from your visitors, then keep their attention with email campaigns linked to unlimited free landing pages—all with built-in marketing tools and powered by our beautiful, customizable templates.

• What is the difference between a website and a landing page?

  Landing pages are more focused on completing short-term marketing goals and are typically created to complement other campaigns. You’ll also find fewer links and specific CTAs on a landing page.

  On the other hand, a website provides visitors with several pages to explore the different products or services available, a company’s mission and vision, shipping policies, and more. Websites are also used for shoppers to finalize purchases. You'll likely need to create a website for long term use.

• How do I build a website for free?

  You can build your own website for free using Mailchimp's customizable website builder. Choose from several pre-designed themes to begin the design process, then customize the colors, typography and layout to create an experience unique to your brand. Plus, you can see all your edits in real time and don’t need design or coding experience. You’ll also have instant access to millions of high-quality stock photos, as well as e-commerce integrations, built-in marketing tools, and custom forms.

• How can I create a small business website?

  The process of creating a website for a small business requires careful planning and attention to detail. The cost of website design for small businesses is determined by several factors, such as the size of the website, the number of pages, the complexity of the design, and the level of customization required. The decision on whether to use a website builder or web designer also affects the cost of the website. Web builders charge varying costs depending on the complexity of the website and the number of pages. Website designers for small businesses, on the other hand, usually charge a monthly fee that includes hosting and domain name registration.

  The following steps on how to make a website are key to ensuring that you come up with an appealing, functional, and effective website for your small business:

  • Purchase a domain name: The first step in creating a small business website is to purchase a domain name that is tailored specifically to your needs. This will allow you to build and manage your website on your own, with full control over the content and design
  • Secure web hosting: In order to make your small business website accessible to the public, you will need to purchase web hosting services. This will give you a space on the internet where you will make it accessible to your visitors.
  • Pick a website builder: Many small businesses today rely on website builders to create and manage their websites, as they are easy to use and affordable. There are a wide variety of website builders, for example, Mailchimp, which offers free website builder and publishing services all done using a drag and drop tool, meaning you do not need any technical skills to use it.
  • Choose a template or theme: Once you have chosen a website builder, you will need to select a template or theme for your website. This will determine the overall layout and design of your website.
  • Build your pages: The next step is to start building your website pages. Each page should be designed to serve a specific purpose and contain relevant, engaging content.
  • Set up your payment processor: If you plan on selling products or services through your small business website, you will need to set up a payment processor. This will allow you to accept and process payments online, making it easy for customers to purchase from you. Mailchimp already has integration for Stripe as your payment processor.
  • Publish your website: Once your small business website is complete and you are satisfied with the overall design and function, it's then time to publish your website and make it accessible to the public. Before publishing, it is important to test your website and its links to make sure everything is working properly. Once you have verified that everything is working as it should, you can then launch your website and start promoting it to reach your target audience.

• How much does it cost to build a website?

  Complex websites can be costly to create, especially when working with a professional designer or website developer. However, there are other options that make them far more affordable. Mailchimp’s website builder is easy to use and free. In a short time, you can have a great, functional website that'll support your business, grow your brand, and generate revenue.

• What key features should my website have?

  Your website can have an array of features. However, a few of the most important ones include:

  • Logo
  • Business name
  • Navigation bar
  • Contact information

• What are some features of great and simple website templates?

  Here are some examples of website templates that are great for businesses just starting to build their websites. The following are some of the features that make the templates good:

  • Simple animations, or even none. Remember that popups are extremely distracting, aggravating, and can make your visitors so frustrated that they leave your website altogether.
  • Clean design rather than many different themes and styles going on at the same time.
  • Fewer colors, and believe it or not, sometimes even using one color, or just black, white, and gray, can be attractive, compelling, and powerful.
  • Streamlined fonts rather than several, which make a website look busy and cluttered.

  Websites are powerful tools for building your brand and improving brand recognition. Today, having a well-designed website is crucial to promoting your business. Along the way to creating an excellent online presence, Mailchimp is a resource for building your website.

• What is a website strategy?

  A website strategy is essentially a long-term business plan that’s built around your website. Your website strategy goes beyond the design you choose for your website—it helps inform the content you create, your marketing efforts, and more.

  Typically, a website strategy includes several parts, including your website design, branding strategy, keyword research and implementation, and analytics. All of these individual parts work together to help you design and develop an effective website, making it easier to optimize your website in a way that’s aligned with your goals. Your website strategy can also help with the basics of branding, including your brand’s personality, appearance, and purpose.

• What is website traffic and why is it important?

  Website traffic is the number of visitors that find your website. There are different types of traffic, and the amount of traffic you get can make or break your online business.

  Many visitors may find your website. However, if they're not the right types of users, it may not impact your bottom line. It may even hurt your business.

  When we talk about "the right type of traffic," we're saying that there are visitors who want what you're selling (whether they know it or not), visitors who don't want what you're selling, and visitors who are indifferent to your products or services.

  There are more types of traffic than just these three. But the point is that you must draw in the right kind of traffic: users who want what you're selling and who sought it out intentionally. To learn whether you're pulling the best crowd, you need to measure website traffic and optimize your pages and content.

• Why should you measure website traffic?

  There are many ways to analyze website traffic and measure how your online presence affects your business, and traffic is just one of them. It certainly should be high on your list of priorities when it comes to setting up metrics. Most of the other metrics you'll establish and track will revolve around analyzing traffic.

  Here are a few important reasons to measure website traffic.

  Learn the expectations of your audience

  Monitoring the behavior of the people who visit your site can give you important clues into what they want and how to give it to them. For example, if visitors spend a lot of time reviewing your FAQ page, consider creating blogs dedicated to answering their most pressing questions. If you want to learn more about what your website’s audience wants to see, ask for feedback. Listening to their feedback also helps ensure you can tailor your content to their needs, and it makes them feel like you care about their experience.

  Determine how users find your site

  Figuring out where the users who are interested in your products or services come from is important. It can tell you how they spend their time online and help you learn where it's best to advertise. It can also strengthen your sales efforts when you know how your products and services fit into their lives.

  Focus on features and topics your audience wants

  If your audience has questions about the things you sell, you want to be able to answer them. By monitoring how they interact with your site, you can learn what features and content they like best and use most. Many shoppers know what they want, but they may have one or two questions that need to be answered before they can justify buying. If you answer those questions, you might land the sale and secure their trust.

• What are website analytics?

  Website analytics monitor the performance of pages on your website, so you know what is—and isn’t—working.

  When you use Mailchimp’s website builder, you’ll find data like total visits, views, clicks, and subscriptions in your website report. To view unique visits and conversion rates, be sure Track with Mailchimp is turned on.

  To get even more in-depth insights, connect your website to Google Analytics. Using this tool, you can more closely see how your visitors engage, including how much time they spend on various pages, the path they take to get to your website, how they move around your website once they arrive, and what causes them to “bounce off” or leave.

  With all of this information from analytics tools, you’ll begin to understand which pages of your website generate the most visits and drive conversions. You’ll also learn where your website is falling short, so that you can make adjustments. Here are a few examples of how to apply this insight.

  • A tax firm promoting the download of a “10 Tips for Tax Season” e-book with paid social advertising could look at the number of unique first-time visitors to the website from the ads. If the numbers are high, they know the ads resonated with their audience. If they’re low, it’s a sign the approach needs retooling.
  • A jewelry e-commerce business can review where visitors click on a landing page to gain insight about what draws their audience’s attention. If people are drawn to buttons promoting new designs, but ignore banners about sales, this could indicate the target is more style than price driven.
  • When users visit a page for information about a new app, and then quickly navigate away from your website without looking at other pages or downloading the app, this is a sign something is wrong. More links to related content, or a better explanation of the app’s benefits, could improve conversion.

• Why is SEO important for business websites?

  SEO aims to increase organic website traffic by helping you rank higher in search engines. A more robust on-page SEO strategy will consider everything from search intent to target keywords, internal links, and high-quality content.

  Simply put, if you want to rank higher on Google and other search engines to compete with other websites, you'll need to invest in on-page SEO to improve search visibility. The benefits of on-page SEO for business websites include the following:

  Rank higher in SERPs

  The main goal of on-page SEO is to help individual website pages rank in results pages. Increasing your Google rankings can drastically increase organic website traffic, giving you more opportunities to convert visitors.

  Improve local search

  On-site SEO can improve local search by helping you rank for a targeted keyword based on a user's search intent. For example, someone looking for a hamburger may enter the query "hamburger" and see local results.

  Increase organic traffic

  As we've mentioned, on-page SEO can increase organic traffic by helping a particular page on your site rank higher in SERPs. Writing clear meta descriptions and focusing on your page's title to ensure you can rank for relevant keywords will increase traffic and help search engine users find what they're looking for.

• How do I connect a custom domain name to Mailchimp?

  You can connect your custom domain to your Mailchimp account. Once connected, you can use that custom domain with a landing page or Mailchimp-hosted website. If you don’t already have an existing website, Mailchimp offers a free website builder that you can use to make a professional site—with no coding skills required.