Templates
Build emails and landing pages in minutes
Get a head start on your next campaign with pre-designed templates that you can customize and launch in minutes.
Email Campaign Delivery
Mailchimp has an advanced delivery infrastructure and a smart delivery team. We’ll get your email where it needs to go so you can focus on running your business.
And we make sure they get into your subscribers’ inboxes.
Authentication helps email servers and ISPs filter out spam from legitimate email campaigns. It makes your emails look trustworthy, which helps get them reach inboxes. That's why we automatically add 3 types of authentication to every email you send for free: DKIM, SenderID, and SPF.
Our abuse-detection technology keeps our system clean by gathering information from billions of emails and predicting bad behavior in campaigns before they even get out the door. This technology is always at work in the background, analyzing emails, processing new data, and preventing abuse on a massive scale.
Mailchimp makes it easy for you to send your email without worrying about any of the technical details. Sure, we offer built-in domain authentication, bounce management, reports from Internet Service Provider feedback loops and allowlists, and hundreds of IP addresses across multiple data centers, but all you need to remember is that we’ll help more of your email reach inboxes, which means you’ll see higher open rates and more click-throughs.
We estimate that spam filters block 10-20% of email from subscribers’ inboxes. Our guide will help you understand how spam filters work and highlight some of the steps you can take to ensure your email doesn’t get flagged.
To improve email deliverability rates, try out the following steps:
As a business owner or marketer, you hope that every marketing email you send out reaches customers’ inboxes. So, ideally, companies aim to achieve a 100% email deliverability rate—however, this isn’t always possible. Things happen, and a certain phrase or technical error can lead to emails getting sent to a spam folder, which lowers a company’s overall email deliverability rate.
Nevertheless, many companies consider a 95% email deliverability rate to be successful. This allows a small margin of error but still ensures that the vast majority of emails end up in customers’ inboxes. To maximize your email deliverability rate, check out Mailchimp’s email deliverability software. With 6 billion emails sent every week, Mailchimp’s email delivery software is a tried and true solution for getting emails where they need to go.
Email deliverability is a measure of how often your emails reach subscribers’ inboxes. A high email deliverability rate means that your company is successfully delivering marketing emails to subscribers’ inboxes. On the other hand, a low email deliverability rate means that marketing emails aren’t reaching inboxes, as they may be getting filtered as spam.
Of course, all companies want their email to make it to their subscribers. When emails don’t get delivered to subscribers’ inboxes, your company misses out on an opportunity to engage and customers may miss out on promotions, offers, and other marketing materials. On top of that, running email marketing campaigns with low email deliverability rates can be a big waste of time and money for your company.
There are a variety of ways to improve email deliverability. First of all, make sure you build an email list of customers who have consented to receive communications from your company. Sending promotional materials to emails that haven’t opted-in to your email list can negatively impact your email deliverability rate.
Additionally, be careful with the content you deliver in your marketing emails. Create high-quality emails that are personalized for each recipient. One of the easiest ways to create high-quality email marketing campaigns and improve your email deliverability rate is to use an email delivery platform like Mailchimp.
Mailchimp makes it easy to create beautiful emails—and send them with confidence.
Templates
Get a head start on your next campaign with pre-designed templates that you can customize and launch in minutes.
Personalization
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
Segmentation
Our segmentation tools make it easy to send people messages that matter to them, without overwhelming them with ones that don’t.