Email Marketing Software

Win customers with the #1 email marketing and automations brand*

Grow your revenue with targeted and engaging emails that get more customers to open, click, and buy.

Email builder offers professionally designed, customizable templates for creating engaging campaigns.

Predictive segmentation identifies your most likely customers and helps target them with relevant emails or ads.

Outperform your last campaign with Mailchimp's data-driven tools

Most email marketing platforms tell you how your emails performed. Mailchimp shows you ways to get more engagement and revenue.

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Keep your customers engaged and your business growing

Learn how to drive more site traffic and sales from a marketing platform that sends half a billion emails every day.

Segmented first time vs. long-time customers receive tailored emails and discounts.

Segmented first time vs. long-time customers receive tailored emails and discounts.

Send more relevant emails, earn more revenue

Boost customer engagement and loyalty by focusing on the right people with our segmentation tools and sending the right message with automations.

Automations created with the Customer Journey Builder engage contacts with relevant communications and offers.

Automations created with the Customer Journey Builder engage contacts with relevant communications and offers.

See up to 4x more orders* by creating automations with our Customer Journey Builder.

Improved open and clickthrough results on campaigns that are optimized with A B testing and suggested content and send times.

Improved open and clickthrough results on campaigns that are optimized with A B testing and suggested content and send times.

Take the guesswork out of your email marketing

Use A/B testing and analytics to create highly-effective marketing campaigns. Get suggestions for improving your content based on top-performing emails in your industry—and recommendations for optimal send times, too.

Our >99% delivery rate is one of the highest in the industry. We’ll take care of the technical stuff so that your team can see a higher return on your strategy.

Our >99% delivery rate is one of the highest in the industry. We’ll take care of the technical stuff so that your team can see a higher return on your strategy.

Trust that your emails are reaching customers’ inboxes

Our >99% delivery rate is one of the highest in the industry. We’ll take care of the technical stuff so that your team can see a higher return on your strategy.

Email templates made for inspiration and impact

Choose from a variety of expertly-designed templates or customize your own with HTML to express your brand and impress your customers.

"I can say we earned approximately $52,000 on email in 2021. We tripled our email-earned revenue and saw 25% increase in web traffic."

Kelly O’Connell, Senior Design & Marketing Manager of MCA Denver

Bring in more data, drive more growth with our integrations

FAQs

  • Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.

  • Using Mailchimp, you can search for and purchase a domain name for your business. Once you purchase a domain name through Mailchimp, you’ll receive a confirmation email that asks you to verify the domain name. Once verified, you can begin using it as part of Mailchimp’s email marketing solution.

  • The first step in sending an email campaign through Mailchimp is creating an email. Once you begin, the next step is to add recipients. Recipients may include all the subscribers in your audience or only certain segments, depending on your goals and preferences.
    After you’ve determined who your recipients are, you’ll just need to include your name and email address, write a subject line, and design the email. Mailchimp offers a wide variety of templates, designs, and tools that make it easy to create sleek and user-friendly emails.
    After these basic steps have been completed and you’ve configured the settings to your liking, all you have to do is review your campaign and send it!

  • Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp.
    Gain access to free email marketing tools when you create an account with MailChimp. With our email marketing solutions, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.

  • To use Mailchimp for email marketing, start by creating an account for your business. You’ll be able to choose from a variety of plans, including our Free email marketing plan, which comes with a suite of powerful tools.
    Once your account is set up, add or collect contacts to create an audience. You’ll also be able to create signup forms that make it easy for customers to add themselves to your email list.
    To begin an email campaign, simply determine your target audience, write and design your email, and send out the campaign. Make sure to monitor your performance in order to gauge the success of your email marketing campaign.

  • There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:

    • Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.
    • Product update emails: These emails inform customers about new or updated products.
    • Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.
    • Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.
  • Email marketing services like Mailchimp streamline the process of creating and sending out email marketing campaigns. Using Mailchimp, you can create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.

  • Email marketing is a marketing tactic where companies communicate commercial information to customers on their email list. Companies may use email marketing to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.

  • Email marketing software makes it easy for companies to create and monitor email marketing campaigns. With email marketing services like Mailchimp, it’s easy to build and segment your audience, create sleek emails, send out campaigns, analyze your performance, and more.

  • Mailchimp is a marketing platform that enables businesses to create and send out email marketing campaigns. With Mailchimp, companies can store and manage customer information, then leverage that data to create effective email marketing campaigns. Best of all, companies can engage in free email marketing when they use Mailchimp’s Free plan.