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Predicted Demographics

Personalize your marketing with predictive insights

Our predicted demographics help you get to know your customers so you can build campaigns that resonate.

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Get customer demographics without hiring a data scientist

We do the heavy lifting for you, predicting gender and age information for contacts in your audience, regardless of whether they've engaged with your campaign content in the past.

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Create marketing plans that drive engagement

Use predicted demographics to learn about who your customers are so they can start connecting with you. Use those insights to create more personalized campaigns that resonate with different age and gender segments. Reach pre-built demographic segments in just one click from your audience dashboard.

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See who’s interacting with your campaigns

Our reports will help you learn more about your audience’s behavior. With predicted demographics, you can find out who’s engaged with your marketing—and whether they’ve clicked, bought, downloaded, and more—so you can create better content that resonates with them.

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Combine predicted demographics with your existing data

With our advanced segmentation tool, you can create segments that use campaign activity, gender, and age data to identify the demographics of your least engaged subscribers. Then, send specialized content to create more effective re-engagement campaigns. Use our lookalike audience finder to reach new customers who behave like your most engaged demographic segments.

Predicted Demographics Video - Miscoots

“Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship.”

Tim Scott, Co-Founder of Miscoots Outfitters


  • Demographics refer to the characteristics of a given audience or audience segment. By analyzing customer demographics, you can compare and analyze the general characteristics of your audience. Audiences can be segmented based on demographic data that may include but is not limited to gender, age, educational background, income level, and more.

    Although demographics are used in a wide range of industries, from public policy to scientific research, they are commonly utilized in marketing campaigns as well. By setting up demographic marketing campaigns, companies can segment their audience and, as a result, create more effective and personalized campaigns.

  • Demographic information describes the different characteristics within a population. Characteristics such as gender, age, educational background, income level, and more are all examples of demographic information. These pieces of demographic information are represented as statistics, which can then be broken down, compared, analyzed, and segmented by marketers.

  • Demographic segmentation is the practice of dividing a target audience into smaller, distinct groups based on customer demographic information such as age, gender, income level, and more. Demographic segmentation enables marketers to better understand their customers and thus tailor marketing strategies to align with customer needs.

    By leveraging demographic marketing techniques, you can more precisely target audience segments and identify those segments which you’re most likely to convert. Rather than trying to target a broad audience that contains individuals with incredibly diverse needs and preferences, you can hone in on smaller customer segments and use audience demographic information to hone in on a particular segment’s pain points.

  • Demographics in marketing are audience characteristics that marketers can use to build better campaigns. With audience demographics, companies can create a demographic marketing strategy that’s designed to connect with certain segments of their target audience. Engaging in demographic marketing helps companies build better marketing campaigns because it enables them to:

    • Personalize content: With an understanding of customer demographics, companies can create personalized content designed to connect with specific audience segments.
    • Localize marketing materials: One crucial piece of customer demographic information is location. Creating marketing materials that resonate with customers in specific locations can be a great way to boost engagement and conversions.
    • Optimize engagement: With audience demographic data, you can identify both the most and least engaged segments of your target audience. Using this data, you can create campaigns to convert highly engaged customers and launch re-engagement campaigns to capture the interest of your least engaged customers.
    • Understand the audience: A better understanding of your audience allows you to create better marketing materials. With Mailchimp, you gain access to predicted demographics, meaning you can predict gender and age information for contacts in your audience and see who’s engaging with your marketing campaigns.

Personalize your marketing with predicted demographics

This feature is available to all standard and premium pricing customers.

See how else you can personalize your marketing with Mailchimp