Create a Mailchimp Audience
Create your Mailchimp audience so you can import and collect new contacts for your emails.
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Groups are specialized audience fields that let contacts self-categorize based on interests or preferences from the responses you set. Use groups to collect data about a contact, like favorite foods, preferred store locations, or anything else you want to know.
In this article, you'll learn 2 ways to create groups in your audience.
Here are some things to know before you begin this process.
To create a group from the Groups page, follow these steps.
To create a group on your signup form, follow these steps.
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Create your Mailchimp audience so you can import and collect new contacts for your emails.
Use Mailchimp's groups to organize subscribers based on their interests and preferences.
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