About Content Blocks for Landing Pages
Learn how to use Mailchimp's various types of content blocks in your campaign design.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
When you design a new email, Mailchimp includes default content to help you along the way. Our default images, text, and links can help show you how to use each section of your message. We'll stop you from sending an email that has any leftover default content, so you don't accidentally send it to your contacts.
In this article, we'll show you how to resolve the default content alert so you can send your campaign.
To update default content so you can send your email, follow these steps.
All clear! Once you've replaced or removed the default content in your email, you should be able to send.
Sometimes, default content can be a little tricky to find, especially if it’s hidden behind a link or a button.
Here are some places you should look.
Comb through your content to make sure there’s no default text like, “It’s time to design your email“ or “Showcase your products.” Almost all templates have some of this text, and each template is a little different.
Here’s an example of a text content block with the default content intact.
What to fix
The default copy in this example explains how to use a text block. Replace the wording here to resolve the default content alert.
Most of our emails include a few gray default images with instructional text like, “Drop an image here.” Check your layout to make sure that all default images are replaced with your brand’s images.
Here’s an example of an image content block with a default image.
What to fix
The default image in this example says, “Add a photo here.” Replace it with your own branded image, or remove the image content block.
Most Mailchimp email templates have social follow icons to help your contacts follow you on sites like Facebook or X (formerly Twitter). We’ll link the icons to default sites until you fill out your own information.
Here’s an example of a Social Follow block with default content intact.
What to fix
In this example, the social follow block links to facebook.com as a placeholder site, rather than a specific Facebook page related to the campaign. Update each website link in the social follow block to resolve the default content alert.
Some templates have default buttons that you’ll need to customize with your own URLs. Make sure all buttons in your email connect to sites relevant to your brand.
Here’s an example of a button that’s still linked to some default content.
What to fix
In this example, the Find Out More button links to a blank website. Instead, the link should go to a site for a product or service that’s relevant to the campaign. Update and save the new URL to clear the default content alert.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
Learn how to use Mailchimp's various types of content blocks in your campaign design.
These cookies are strictly necessary to provide you with the services and features available through our site. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the site functions.
These cookies are used to enhance the functionality and performance of the site. They help us to customize the site and application for you in order to enhance your experience. While these cookies are not needed for a basic website experience, certain functionalities such as personalization and video would become unavailable.
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
These cookies collect information to help us understand how the site is being used or how effective our marketing campaigns are. They help us to know which pages are the most and least popular and to see how visitors move around the site. These cookies may be set by us or by third-party providers whose services we have added to our pages.