When you use merge tags to personalize your campaign, it's a good idea to set default values to display for recipients who don't have any data for that field. For example, you could set the default value for your first name tag to "Friend." When you use "Hello *|FNAME|*," in a campaign, subscribers whose first names are not in the system will see "Hello Friend."
In this article, you'll learn two ways to set default values for your list fields.
From the Form Builder
To set the default merge tag values from inside the Form Builder, follow the steps below.
- Navigate to the Lists page.
- Click the list's drop-down menu and choose Signup forms.
- Select Form builder.
- On the Build it tab, either create a new field or click on an existing field to edit.
- On the field settings tab, type in the default merge tag value field the text you want to appear when a subscriber's data is not available, and then click Save Field.
Default merge tag values are available for all fields except the required Email Address field. Also, default merge tag values for image fields will only display text.
Default merge tag values will only display in campaigns, and not in your list fields.