Customize Your Footer Content
Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.
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If you’ve switched to our new email builder, some steps in this article may not apply. To learn how to use the new builder, check out Design an Email with the New Builder.
Mailchimp automatically includes a campaign footer in all template designs. The campaign footer content appears in English by default, but you can edit the content manually to translate it to your preferred language.
In this article, you'll learn how to translate your footer content.
Here are some things to know before you begin this process.
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To comply with anti-spam laws and Mailchimp's Terms Of Use, the following items are required in your campaign footer.
The *|UNSUB|* merge tag generates a link in your campaign that lets your subscribers opt out of your email marketing. To translate the link, you'll type the translated text you want your subscribers to see and use the merge tag to generate the click-through link.
To translate your unsubscribe link, follow these steps.
Mailchimp’s default address merge tag pulls in the physical address associated with your audience, and generates an "Add us to your address book" link that subscribers can click to add your information to their address book. To translate "Add us to your address book," you’ll use a different merge tag.
To translate the address book link, follow these steps.
The Referral badge represents the Mailchimp brand and can't be translated, but you can choose which badge you want to appear in your campaigns.
Users on the Free plan must include the Referral badge in all their campaigns. Paid users can choose to add or remove the Referral badge in their account settings or in each campaign.
The following items aren't required, but it's considered best practice to include them in your campaign footer.
A permission reminder is a short message that tells your subscribers why they're receiving emails from you.
To translate the permission reminder, follow these steps.
An update your preferences link allows your recipients to update their subscription preferences and make any other subscription changes at any time.
To translate the update your preferences link, follow these steps.
Make it easy for your subscribers to forward your campaigns to friends by including a Forward to a Friend link.
To translate the Forward to a Friend link in your campaign, follow these steps.
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Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.
Mailchimp lets you translate your signup forms in more than 40 languages. Get a list of our supported languages. And learn how to use our translation tools.
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
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