View Unsubscribed Contacts

Your Mailchimp audience is designed to help you collect and manage all of your contacts in a single place, whether they're subscribed, unsubscribed, non-subscribed, or cleaned. Unsubscribed contacts are those who once received your emails, but have since opted out.

In this article, you'll learn how to view your unsubscribed contacts.

Before you start

Here are some things to know before you begin this process.

• To find out why a contact unsubscribed from your email marketing, enable the unsubscribe reason survey. You can review the results in email reports and individual contact profiles.
• Accidental unsubscribes and abuse complaints happen occasionally. To learn more about accidental unsubscribes, check out About Unsubscribes.

Definitions

• Subscribed contact
  Someone who has opted in to receive your email marketing campaigns.
• Unsubscribed contact
  Someone who previously received your email marketing campaigns, but has opted out.
• Non-subscribed contact
  Someone who has interacted with your online store, but hasn't opted in to receive your email marketing campaigns.
• Cleaned contact
  A non-deliverable email address. Hard bounces, as well as repeated soft bounces, become cleaned addresses.

To learn more about contact types, check out About Your Contacts.

View unsubscribed contacts

To view your unsubscribed contacts, you'll create a segment of them in your audience.

1. Click Audience, then click All contacts.
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Click the Create new segment drop-down, then click Regular segment.
4. For the first condition, set the drop-down menus to Email subscription status | is one of | Unsubscribed.
5. Click Preview Segment.

When you preview your segment, you'll see only the unsubscribed contacts in your audience. To further refine your segment, click Edit segment. To save your segment of unsubscribed contacts, click Save as segment. To save a copy of your segment, export it to a CSV.

Save and Manage Segments
View or Export a Segment

To learn more about how unsubscribes work in Mailchimp, check out About Unsubscribes.