Mailchimp vs. Klaviyo

Klaviyo is up to 3 times more expensive than Mailchimp and offers only a fraction of the functionality. See why millions of businesses choose us to help them sell more stuff.

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G2 Crowd ranked Mailchimp #4 in their Best Software Companies of 2019

Only Google, Adobe, and Slack were ranked higher.

Looking for Klaviyo? Keep scrolling. They didn’t even make the top 100.

A grid comparing the features Mailchimp has compared to Klaviyo and showing the differences.
Mailchimp logo
$75
Average monthly cost based on a list of 7,500 subscribers
Klaviyo
$275
Average monthly cost based on a list of 7,500 subscribers
E-COMMERCE TOOLS
Abandoned Cart Messages
Personalized Product Recommendations
Pre-built E-commerce Audience Segments
Product Retargeting Emails
Order Notifications
Shoppable Landing Pages
A/B Testing for Revenue
MORE FEATURES
Integrations
180+
47
Custom URLs for Emails and Landing Pages
Send Time Optimization
Google Remarketing Ads
Facebook and Instagram Ads
Tag-triggered Automations
Multivariate Testing
Landing Pages
Postcards
Mobile App
iOS and Android
iOS only
Inbox Preview

You’ll be in good company

Get 3 times more channels

With Mailchimp, you can design and launch marketing campaigns that talk to your customers across 6 different channels. Klaviyo only offers 2 channels, which means that you’ll have to rely on third-party apps to do everything Mailchimp can right out of the box.

Campaigns across 4+ channels outperform dual-channel campaigns by 300%.

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Connect more of your tools, get better insights

Mailchimp integrates with 200+ different apps and web services, so you'll always have the option to use the tools that make sense for your business. While Klaviyo limits their focus to Shopify, we connect with Shopify, BigCommerce, and dozens of other store builders, so you can use your customer data to unlock powerful features and make smarter marketing decisions.

Never miss an opportunity to sell

Our e-commerce automations give you the power to create abandoned cart messages that remind customers what they’ve left behind, send personalized product recommendations based on shopping behavior, bring back shoppers with remarketing ads, and more. And with our testing tools, it’s easy to learn about your audience and improve your campaigns, so you can reach your goals faster.

“Mailchimp is like a virtual sales team that sends retargeting emails, provides new product suggestions for current customers, and increases revenue by placing products directly in our customer’s inbox.”

-Capterra reviewer

A display of a dashboard showing growth in landing page sales

See how it all adds up

Monitor the sales impact of all your campaigns—across all your marketing channels—in one place. Our detailed revenue reports make it easy to see who made a purchase after opening a campaign, what they bought, and how much money you’ve earned. And while Klaviyo keeps you tethered to your desk when you need to get things done, the free Mailchimp mobile app puts real-time reporting data at your fingertips.

Take your business to the next level