Business Tips
A little knowledge can go a long way. Use these smart, simple ways to reach your goals, no matter how big or small.
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How to Measure Your Email Marketing Success
Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.
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What is Digital Entrepreneurship? Definition & Tips
Digital entrepreneurship allows you to set your own hours and be your own boss—all from the comfort of your home. Is digital entrepreneurship right for you?
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How to Build a Customer-First Strategy
Find out what a customer-first strategy is, why it matters, and how to implement one that aligns with your business goals.
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How to Write a Flash Sale Email That Converts
Discover how to write a flash sale email that converts with tips on subject lines, copy, CTAs, and urgency to drive clicks and boost limited-time offers.
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Gift Card Marketing Strategies for Holidays and Beyond
Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.
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Empathetic Email Templates for Difficult Moments
Learn how to write empathetic email templates for difficult moments and improve customer service communication with thoughtful, human-centered responses.
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Secondary Audience vs. Primary Audience
Learn the difference between secondary and primary audiences and how to balance both for an effective marketing strategy.
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Email Footer Best Practices and Examples
Get inspired with these email footer examples. Learn how to reinforce your brand and drive conversions with effective design.
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Targeted Email Marketing
Discover the benefits of targeted email marketing and how it can boost your conversion rates.
