Create Your Brand
Your business has a personality, so check out ways to find it and make yourself stand out.
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Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter
The popular writer explains the hacks that've brought him email success.
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Meg Works to Create a Visual Identity for the Business
I'm supposed to draw a logo?
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What's in a Name? Everything
Meg gets help from the team to brainstorming a business name.
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The Beginning of Freddie & Co.
First, there was an idea.
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Are Trendy Subject Lines Right for Your Business?
In the spring, “dad and grads” tend to pop up in inbox subject lines. But do these campaigns actually perform well?
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How an Email Newsletter Launched a Designer's Career
The creative mind behind the blog Wordless News explains how using Mailchimp was a game changer.
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How Laura Olin's Emails Got Her Freelance Work and a Book Deal
When writer and digital strategist Laura Olin started a TinyLetter called Everything Changes, she had modest expectations.
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Mouth Foods Finds its Voice Through Email
The team running the online snack marketplace explain how they keep their messaging focused.
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How The Onion Turns Funny Headlines into Great Emails
The Onion has been poking fun at our dumb world for close to 30 years now.
