Create Your Brand
Your business has a personality, so check out ways to find it and make yourself stand out.
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The Sweet Spot Between Freelancer and Agency
How going freelance helped Sarah Hutto hone her e-commerce design skills—and achieve autonomy in her professional life.
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Introducing Web Fonts
These new fonts give you more options for creative expression, help you create consistency across your brand, and give you an edge in the increasingly crowded inboxes of your customers.
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No Sprinkles Required
How Jeni's Splendid Ice Creams uses email to delight their customers—and grow their brand.
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Updating a Classic
How Mailchimp helps Jeni's Splendid Ice Creams combine commerce with storytelling.
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The Power of Personalization : How to Humanize your Email Efforts
In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
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Meg Develops a Design Aesthetic
How to handle visual branding for your store when you're not a designer.
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Recapping Launch Day for Freddie and Co.
Remembering our launch, one month later.
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Growing Your List with Giveaways
By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online.
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A Special Guest Post from the Founder of Odd Pears
Brock Sykes, CEO of Odd Pears, shares his e-commerce story.