Create Your Brand
Your business has a personality, so check out ways to find it and make yourself stand out.
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The Power of Personalization : How to Humanize your Email Efforts
In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
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No Sprinkles Required
How Jeni's Splendid Ice Creams uses email to delight their customers—and grow their brand.
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Updating a Classic
How Mailchimp helps Jeni's Splendid Ice Creams combine commerce with storytelling.
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A Special Guest Post from the Founder of Odd Pears
Brock Sykes, CEO of Odd Pears, shares his e-commerce story.
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Growing Your List with Giveaways
By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online.
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Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter
The popular writer explains the hacks that've brought him email success.
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Are Trendy Subject Lines Right for Your Business?
In the spring, “dad and grads” tend to pop up in inbox subject lines. But do these campaigns actually perform well?
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How an Email Newsletter Launched a Designer's Career
The creative mind behind the blog Wordless News explains how using Mailchimp was a game changer.
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How Laura Olin's Emails Got Her Freelance Work and a Book Deal
When writer and digital strategist Laura Olin started a TinyLetter called Everything Changes, she had modest expectations.
