How to obtain a good page speed score on your website
If you want to achieve a strong Google PageSpeed Insights score, there are several strategies you can follow to boost your page speed, including the following:
Optimize for mobile
Desktop computers typically have better processors and a stronger internet connection when compared to mobile devices. Nonetheless, the majority of users will visit a mobile site on their smartphones and tablets. In fact, over half of website traffic occurred on mobile devices in 2021. This means optimizing your mobile web design should also be a high priority.
Unfortunately, web pages can be slower loading on mobile devices over desktops. This is due to factors like mobile carrier data networks. Phones also lack the same processing capabilities. Web pages load and display differently on mobile devices, and that’s why it’s essential to optimize for these devices as well. Ideally, your mobile page speed should be less than one or two seconds and definitely under three, according to Google.
There are several ways to optimize mobile speed. For one, you can try to minimize the number of round trip requests, or RTRs, needed to bring up the page. RTRs are how many elements the server has to get from the page before it can load. When it comes to mobile speed, the fewer RTRs, the better. Additionally, you may be able to optimize non-website assets to improve your mobile SEO.
Clean up the code
Optimize text and images
Text and images can have a huge impact on your site’s visitors and their thoughts about your brand. Yet, unfortunately, they are also among the main culprits of slow page speeds.
Images can take a lot of bandwidth and a long time to load. It’s important to make sure all of your site’s images are compressed into smaller size files. Of course, when you compress images, you’ll want to make sure images and text still show up clearly while still having a fast load time.
Ultimately, it’s ideal to compress images or files as much as possible without compromising quality. Images can be compressed quite a bit and still display beautifully. Pictures, icons, and illustration files should all be compressed and scaled down as much as possible for the best results.
Large amounts of files can also bog down your website, so it’s worth looking into compressing any type of file.
Embed video content
If you need to include video content on your website, make sure it’s also compressed as much as it can be. Video slows down page speed even more than images do, so you may even consider linking to the video through an outside source, like YouTube, rather than embedding it directly on your site.
Keep redirects to a minimum
Minimizing redirects is another way to improve page speed and website performance. Redirects are important when you have to move content from one page to another. If a URL changes, users may be greeted with an error code if a redirect isn’t set up. A redirect brings the user to a new URL to find the answer to their question.
This is an important feature of good user experience since bounce rates can go up if a user lands on an error page. Still, too many redirects can end up slowing your website down. So while redirects are sometimes necessary, try to keep them to a minimum.
Delete unnecessary themes and plugins
Some plugins are necessary and help your site function better. However, too many plugins can just bog down your site, resulting in slow page speed. You may see improvement in the loading time of pages by simply deactivating or deleting a WordPress plugin you're no longer using, for example.
You should also make sure that your design themes and elements aren’t sucking up bandwidth unnecessarily. Sometimes, a simpler theme is better. Using a website builder such as Mailchimp gives you access to many different themes that you can customize for a clean, appealing design. Mailchimp may help you create a website with rapid speed and responsiveness.
Optimize site security
There are countless malicious bots and software in the digital world. If your website falls victim to a security threat, your page speed can suffer. It’s worth keeping web software updated, using strong passwords, and installing security certificates are a few ways to optimize site security.
For more tips, visit Mailchimp’s web performance resource page for more resources about analyzing and optimizing your website.