If you want to build a strong relationship with your customers and clients, it's important to send follow-up emails from time to time. If you're wondering how to send a follow-up email after no responses from subscribers, there are different options available. Keep in mind that these types of emails serve as a gentle nudge for your contacts and must be well-crafted to be effective.
Many people are curious about how to write a follow-up email, and there's more than one correct answer. You need to consider how long it has been since you last communicated with specific contacts, the product and services you provide, and what action you want lapsed customers to take next.
Learn more about follow-ups below to ensure you maintain a strong relationship with your contacts.
What is a follow up-email?
A follow-up email is a message you send after a specific interaction, or lack thereof, with an individual.
For example, if someone expressed interest in buying your services by downloading a whitepaper from your site but hasn't finalized their purchase, you may want to email them to see what the holdup might be. Or, if you request a payment from a customer and they have yet to pay, you may want to send a follow-up email to figure out the problem. Another example is when an individual doesn't reply to your previous email.
These types of emails can also be used to communicate with customers who have not bought from you in some time. The email reminds clients that you exist and can even encourage them to buy with the right messaging.
Follow-up messages come in many shapes and forms, and they're an important part of digital marketing.