LinkedIn Lead Generation: 7 Strategies for Success

Is LinkedIn a good platform for lead generation?

Yes, LinkedIn is a great platform for lead generation. LinkedIn leads are popular among those in the B2B marketing area.

At the same time, a lot of people do not have a strong LinkedIn lead generation strategy. They may not put a lot of work into their LinkedIn lead generation assets, including retargeting ads. While a lot of people enjoy using Facebook ads as a part of multichannel campaigns, LinkedIn is often overlooked because people instinctively associate it with finding a job.

Even though you can certainly use LinkedIn to network with other people in your field and find a job, it can also be a very powerful marketing tool. A lot of people who use LinkedIn are leaders in the company in which they work, which means they have a lot of influence regarding purchasing decisions.

If you want to increase your market for your products and services, you need to use LinkedIn. You can connect with people at various companies who make purchasing decisions, and you may have an easier time closing the deal. For these reasons, you should be using LinkedIn as a platform for lead generation.

LinkedIn lead generation tools

If you are interested in using LinkedIn in your lead generation efforts, there are several tools at your disposal.

You need to make sure you get the most out of the tools you use, and that is why it pays to have a diverse strategy. Some of the LinkedIn lead generation tools you might want to use include:

Sponsored content

One of the most important tools at your disposal is sponsored content. Essentially, you are going to pay LinkedIn to make your content more visible. If you want to get your content in front of as many people as possible as quickly as possible, sponsored content could be the way to go.

With sponsored content, you will use LinkedIn to share articles and blog posts with your target audience. Just as you might pay to have an article placed in a strategic location on Facebook, you can do the same thing with a LinkedIn lead generation ad. If you use sponsored content, you will have an easier time expanding your online visibility.

LinkedIn Lead Gen Forms

You can also take advantage of LinkedIn Lead Gen Forms. This is a document that makes it as easy as possible for you to collect information about qualified leads. They are pre-filled with a lot of LinkedIn profile data, allowing you to reach out to those people quickly and easily. That way, you can target people who have already shown an interest in the products and services you provide, which could help you increase your conversion rate.

You need to make sure you get the most out of your marketing investment, so think carefully about the information you collect on these forms and the people you target.

7 LinkedIn lead generation strategies

Clearly, LinkedIn can be an important tool if you are looking for a way to increase your digital marketing reach, but you must make sure that you think carefully about the strategies that you use.

Some of the most important pieces of advice you need to follow if you are interested in expanding your digital marketing reach include:

Start with your employees

If you are interested in maximizing the results of your LinkedIn marketing strategy, the first thing you need to do is start with your employees.

You need to encourage your employees to use LinkedIn. Then, encourage them to share information about products and services provided by the company. They can do this through their own LinkedIn feed. Or, they can also use LinkedIn groups and pages to promote your company.

There is a chance that your employees already have a very large network on LinkedIn. Some of their connections might be in an industry that could benefit from your product and services, which is why you should be encouraging them to share information about the company.

In particular, if you have employees in leadership positions, they need to be invested in the mission of the company. By sharing information about your company's products and services, you can generate more leads.

Optimize your company's LinkedIn page

You also need to optimize the page you have on LinkedIn for your company. There is never a second chance to make a first impression. If someone is interested in the products and services you offer, they are probably going to visit the company's LinkedIn page for more information.

You need your LinkedIn page to leave a positive impression on potential customers and clients. Pay close attention to the structure of the LinkedIn page. Make sure it casts the company in a positive light. Be sure you update the page regularly if you want leads to reach out to your business for more information.

Engage

In addition to having a strong profile, you need to engage with other people on the site. If you notice that someone has visited your page to learn more about the business, you may want to reach out to them with personalized messages to see what they thought.

If someone sends a message to the company using LinkedIn asking for more information, be sure to respond to them as quickly as possible. If someone leaves a comment on one of the posts you share, you may want to comment back and see if you can start a conversation with them. If you engage with people on LinkedIn you will have an easier time generating leads and increasing your conversion rate.

Create a content strategy

When you get started on LinkedIn, you must make sure you have a strong content strategy. What type of content do you want to share? How often do you want to post? There are different types of content you can share on LinkedIn.

For example, you may have some quick updates that you want to share with your followers. Then, you may have longer articles that you want to share from time to time. You might even want to share guest posts occasionally. You need to think carefully about the types of products and services you offer. Then, make sure your content strategy aligns with your goals.

Sponsor content

Speaking of sponsoring content, you may want to post some sponsored content on your LinkedIn page from time to time. Sponsored content is important because it can help you position your company as an authority in the field. If other people are asking you to share content on your LinkedIn page, it shows that your company is one of the leaders in your industry.

In addition, you may want to pay someone else to share content on their pages. If you are interested in expanding your target market, you need to get your content in front of more people. One of the ways to do so is to share sponsored content on other pages.

Align your marketing

Make sure all of your marketing goals are aligned. Even though you might be focused on your LinkedIn marketing strategy, you need to think about the other marketing channels that you use.

For example, you might have an email marketing campaign that you run. Or, you may have a campaign you are running on Facebook. You need to make sure that all of your marketing methods line up accordingly. If your marketing campaign is pulling you in several different directions, you will have a difficult time presenting a cohesive brand voice. This could make it hard for you to close deals.

Know your KPIs

Finally, make sure you know your KPIs. How do you know which of your marketing tactics are working well and which are not? You need to figure out what metrics are most important to you.

Do you care about the number of people who read certain posts? Or, are you more interested in your click-through rate?

You might also be interested in tracking the number of followers you have. You need to figure out what metrics will dictate the success of your digital marketing strategy. That way, you can figure out what is working, what is not, and what you have to do to put your campaign in a position to be successful.

Get LinkedIn users to sign up for your newsletter

If you are interested in getting the most out of your LinkedIn marketing campaign, you should encourage LinkedIn users to sign up for your newsletter. That will make it easier for you to gradually move leads down the sales funnel.

At Mailchimp, we have a variety of tools and techniques that we can use to help you get more people signed up for your newsletter. Reach out to us today to learn more about how we can help you boost your conversion rate.